‘Mobbing’ local businesses
‘Cash Mob’ shopping begins Wednesday
What is a Cash Mob? It’s a group of people who assemble at a local business to make purchases at the same time, showing their support of shopping local. This concept is coming to Marshalltown in a series of Cash Mob shopping events hosted by the Marshalltown Area Chamber of Commerce.
A few times each month, a different locally-owned small business in the Marshalltown area will be selected as the site of the Cash Mob, with the first one to be held Wednesday from 4-7 p.m. at the Marketplace at the Mall at the Marshalltown Mall, which is located at 2500 S. Center Street.
“All Cash Mobbers are asked to spend at least 10 dollars at that targeted business,” said Chamber Executive Director Lynn Olberding. “The Chamber has always pushed the ‘think local, shop local’ concept, and the Cash Mob is just a new way to do this.”
The Chamber will select which business will be “mobbed,” making the announcement the week of the event, via social media.
“We started a Facebook page called ‘CashMob Marshalltown’ where people can learn updates, as well as on our Chamber’s Facebook page,” Olberding noted.
Anyone who attends a Cash Mob is asked to take a selfie while at the place of business, then post it to the CashMob Marshalltown Facebook page for the chance to win a prize.
If your business would like to be “mobbed” it must be a Chamber member, locally owned (franchises are accepted if the owner is local), and be a brick and mortar business (home-based businesses are not applicable at this time). The businesses can be retailers, restaurants, or serve or sell any edible goods. Products for both men and women should be offered as well.
Cash Mob events will be held at random times and days, to maximize people’s ability to attend.
“We hope to have a positive impact on our locally-owned small businesses, and we have several dates available for Chamber members to participate,” Olberding said. “We will host these a couple of times each month through the end of the year, or longer, if we get a good response. This is an experiment, and we want people to be a part of it.”
For more information, contact the Marshalltown Area Chamber of Commerce at 641-753-6645.
Contact Sara Jordan-Heintz at 641-753-6611 or firstname.lastname@example.org