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Sports Page, formerly in Marshalltown, undergoes company changes

CONTRIBUTED PHOTO BSN Sports announced this week it has acquired Sports Page Team, LLC, the team division of the Sports Page company, which had a long-running store at the Marshalltown Mall. Pictured is its Pella location.

BSN Sports announced this week it has acquired Sports Page Team, LLC, the team division of the Sports Page company, which had a long-running store at the Marshalltown Mall.

While the Marshalltown store closed in May 2018, followed by its Altoona location in August 2018, the Pella location remains open and is undergoing changes.

“Our Sports Page brick and mortar store in Pella will remain open under the same ownership and our production facility in Pella will remain open, but operating under new management — BSN — and with a new name — Windmill Print and Stitch,” co-owner Phil Hemming told the Times-Republican. “With online business (as competition), this really was just a merger to make us stronger, and partnering with the largest sporting goods company in the country is really a dream come true.”

Hemming said that even though the Marshalltown store is closed, the company continues to serve the needs of area schools.

“We screen print T-shirts and embroider polos and do uniforms, and all of that will continue to be done locally in Iowa. We were able to retain 100 percent of our employees — getting creative with whose working in what division,” he said.

BSN Sports is the country’s largest distributor of sporting goods for school and league markets. BSN Sports President Terry Babilla said in a statement that the partnership will be mutually beneficial.

“Sports Page was born in Central Iowa, and for 40 years Todd Thimesch and Phil Hemming have built a business that has earned the trust and loyalty from the region’s most prestigious customer base. We are confident that their future will be even brighter, as Sports Page Team customers will continue to have access to the same great products and customer service experience with the added Benefit of BSN Sports’ inventory, industry leading resources and superior technology. We look forward to a bright future together and to bringing immediate benefits to customers and employees alike.”

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Contact Sara Jordan-Heintz at

641-753-6611 or

sjordan@timesrepublican.com