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Iowa Hospice changes name to Iowa Hospice by Harden Healthcare

January 23, 2013

Harden Healthcare, a Texas-based senior healthcare services provider with operations in 13 states, has announced that its subsidiary, Iowa Hospice, will change its name to Iowa Hospice by Harden Healthcare effective immediately.

The company has also unveiled a new logo. The name and logo change are part of a company-wide rebranding effort that will result in more consistency among Harden hospice companies. No other operational changes are anticipated as a result of the name change.

Harden Healthcare provides a continuum of healthcare services for seniors - including hospice care, home health, skilled nursing, rehabilitation and assisted living - through its various companies. The Harden family of companies employs 33,000 associates who serve more than 35,000 patients a day.

"Providing compassionate care will remain the hallmark of all Harden Healthcare companies, including Iowa Hospice by Harden Healthcare," Lew Little, Harden Healthcare chief executive officer, said. "As a company, we've grown significantly in recent years and feel the time is right to unify most of our companies under the Harden name and branding. We also believe this will help our patients recognize Harden companies, which will always provide the highest-quality care, as their healthcare needs change and they navigate the continuum of care."

The top priority Iowa Hospice by Harden Healthcare - has been, and will continue to be, the comfort and well-being of its patients. It will continue to provide hospice services for end-of-life care, focused on enhancing the quality of life for patients and their families.

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