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McDonald's courts night owls with breakfast

June 7, 2013
THE ASSOCIATED PRESS

NEW YORK - McDonald's is taking a small step toward offering breakfast items outside of its usual breakfast hours - at least if you're a night owl.

Starting this month, the fast-food chain says participating 24-hour restaurants in select locations will offer an "After Midnight" menu that includes its Egg McMuffin, Big Mac and Chicken McNuggets. Customers will be able to create "Midnight Value Meals," with either fries or hash browns as their side items, McDonald's says.

A mockup of the menu provided by the company showed an Egg McMuffin paired with French fries, next to the heading, "Dinner or Breakfast? Yes"

The rollout of the menu, which is available from midnight to 4 a.m., builds on a "Breakfast After Midnight" menu the company has been testing. McDonald's notes that franchisees may adapt their offerings based on local preferences.

 
 

 

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