PORTLAND, Ore. - Google has been holding talks with the National Football League, raising speculation that the Internet monolith is seeking new inroads into television.
Other tech companies like Apple are reportedly in talks with cable providers to boost access to blockbuster television shows through their devices.
With Google sitting on a cash pile of $48 billion, the league's Sunday Ticket package is easily within its reach.
The contract is currently held by DirecTV, which pays about $1 billion annually for the rights. That contract, however, expires at the end of the 2014 season.
Earlier this year, Google Chief Financial Officer Patrick Pichette said "it serves the shareholder best to actually have that strategic ability to pounce," when there is the opportunity to make a major acquisition.