NASHVILLE, Tenn. - The entertainer of the year trophy at the Country Music Association Awards is one of the most coveted honors in the genre, but sometimes it's OK to lose - like, say, when George Strait is a nominee.
Strait won his third entertainer of the year award and his first since 1990 o9n Wednesday night against country music's current hit makers, and no one seemed disappointed. Blake Shelton - one of five performers with a leading two victories - was excited to lose to the 61-year-old whose popularity defies his age.
"That's how it needs to be because he's not just entertainer of the year, he's entertainer of the last three decades, I guess, or four decades," Shelton said. "I don't know who's keeping score. I mean, it's George Strait. He's King George. I couldn't be happier with how this turned out."
Shelton was one of five top winners with two trophies apiece, along with Florida Georgia Line and the trio of Taylor Swift, Tim McGraw and Keith Urban, who won music video and music event of the year for their "Highway Don't Care" collaboration.
Like Strait, Swift also was going for her third entertainer of the year, which would have been a CMA record for a woman. Like Shelton, she couldn't have cared less when she lost, instead hugging Faith Hill as they cried tears of joy for Strait. She noted they've both opened for Strait in their careers and she recounted a story about how Strait and his wife Norma dropped in to one of her first headlining concerts when she was a teenager just to wish her luck.
The crowd gave Strait a standing ovation as he made his way to the stage, and stayed standing throughout his speech.
His retirement from the road has gained lots of attention, but Strait isn't a relic. He recently earned his record 60th No. 1 and signed a five-album deal with Universal Music Nashville.
Backstage, he shared with reporters how it has felt as he circles the country on his The Cowboy Rides Away tour, his last.
"When I first started out this year, the first few shows, I about lost it every night, you know, leaving the stage ... thinking, 'This might be the last time I ever play on this stage again,'" Strait said.