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Stern announces 5-year deal with Sirius XM

NEW YORK – Much has changed for Howard Stern and SiriusXM since their first deal a decade ago – except for their desire to stay in business together.

The company announced Tuesday its third five-year deal to keep Stern’s radio show at SiriusXM, together with a longer-term video arrangement that will allow fans to see as well as hear his program and have access to 30 years of career highlights.

Financial terms were not disclosed. Since it includes a 12-year provision giving Sirius control of Stern’s archives, it is likely well north of the $500 million deal made when he moved from terrestrial to satellite radio in 2006, which was then an important step in establishing a fledgling industry.

Once radio’s ultimate shock jock known for salacious material, Stern at 61 has grown mellower and the show’s signature is becoming its in-depth interviews with celebrities like Bill Murray, Gwyneth Paltrow, Neil Young, Bradley Cooper, Chris Rock and others.

The kind of edgy material in which Stern once specialized is now available widely on the Internet, said Scott Greenstein, Sirius president and chief content officer. His stint as a judge on NBC’s “America’s Got Talent,” which ended this past summer, also presented a different side of Stern to an audience that may only have known his reputation.

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