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Every Veterans Day the Marshalltown Hy-Vee invites veterans and their spouses to enjoy a complimentary breakfast from 6 a.m. to 11 a.m. to say thanks for military service. A local Hy-Vee spokesperson estimated 650-700 folks dined at the 2016 event as shown — breaking the store’s record. Guests were served biscuits and gravy, eggs, sausage, bacon, potatoes, pastries and beverages. Staff began preparing two months ago for this year’s event.

This November, Hy-Vee is encouraging customers to join its Hy-Vee Homefront initiative for the sixth consecutive year in honor of our nation’s veterans.

“Once again Hy-Vee is stepping up to the plate to honor veterans,” Marshalltown American Legion president Randy Kessler said. “I encourage customers to “round up” and also encourage veterans and active duty military to attend the free breakfast at our local Hy-Vee, 802 S. Center St., 6 a.m. to 11 a.m.”

The Hy-Vee Homefront initiative consists of several company efforts, including Hy-Vee’s “Round Up for the Homefront” program which is complimentary Veterans Day breakfasts at all Hy-Vee stores, Honor Flights and veterans and military member employee recruitment.

‘Round Up’ Contributions Accepted Nov. 1 Through Nov. 18

Through the Hy-Vee “Round Up for the Homefront” program, customers can join Hy-Vee in supporting veterans and military members when they check out Nov. 1 through Nov. 18 at the company’s 248 grocery stores across eight Midwest states.

Customers can participate by simply “rounding up” their purchases to the next dollar – or a desired dollar amount – at the checkout. Hy-Vee will match customer donations, up to $100,000.

In addition, customers may also donate through Hy-Vee’s Aisles Online. The online shopping service will allow customers to contribute $1 or $5 per order to support veterans.

All proceeds from Hy-Vee’s Round Up program benefit Hope for the Warriors, Operation First Response, the Puppy Jake Foundation and the American Red Cross.

Veterans Day Breakfast Nov. 11

In addition to Hy-Vee’s Round Up effort, Hy-Vee will commemorate Veterans Day on Nov. 11, by offering a free breakfast to all veterans and active-duty military members. Hy-Vee expects to serve more than 90,000 veterans and service members at its 248 stores.

For more information about the Hy-Vee Homefront initiative, the organizations benefiting and how one can get involved, visit www.hy-vee.com/homefront.