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‘Sticker Shock Campaign’ conducted in Marshall County

April 26, 2013

Students from Marshalltown High School participated in the Parents Who Host Lose the Most Sticker Shock Campaign designed to target and change adult attitudes about selling and providing alcohol to minors.

This public awareness campaign has occurred in other local communities and is the sixth year it has been conducted in Marshalltown. The campaign is sponsored by the Youth Partner's Coalition to bring attention to underage drinking in our community.

Alcohol has been identified as the number one drug of choice among Iowa youth, and according to local youth, one of the easiest substances to obtain. The Sticker Shock Campaign goal is to raise awareness of adults knowingly or unknowingly providing alcohol to minors.

Article Photos

Marshalltown High School students participated in this year’s Sticker Shock Campaign. Pictured, from left, are Lane Larsen, Lauren Larson and Alex Hamer.

The youth and staff that participated placed more than 1,600 stickers on multi-packs of alcohol. These stickers display a message that says providing alcohol to anyone under the age of 21 is illegal. The message on these stickers stands out on the cases of alcohol for all to see and provides a strong reminder for adult providers.

This campaign will help raise awareness that buying alcohol for minors is not acceptable within the community and within the participating businesses. The youth who are involved were supervised by adults and staff at all times. This was a great opportunity for the businesses to get involved with supporting their youth, school, and community.

Without the local businesses' support this campaign would not be possible. SATUCI appreciates the support and willingness to participate. SATUCI also extends a thank you to this year's participating businesses: Marshalltown's Hy-Vee-Wine and Spirits Department, Hy-Vee Drugstore and 7 Rayo's Liquor Store.

Any area business who may be interested in this program can contact Shannon Chyma at SATUCI, 641-752-5421.



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