NEW YORK - Will.i.am says a trademark Pharrell's company tried to register is too similar to his "I AM" trademark. Will.i.am has owned the "I AM" trademark since 2001. He filed oppositions in March and May against Pharrell's company, i am OTHER. It launched in 2010. In a statement Thursday, will.i.am's attorney Ken Hertz says trademark lawyers for will.i.am and Pharrell "discussed the matter for several months."