CUPERTINO, Calif. - For the first time since introducing the device that changed cellphones forever, Apple will offer two distinct versions of the latest iPhones - a cheaper one made of plastic and another that aims to be "the gold standard of smartphones" and reads your fingerprint.
Apple unveiled the latest iPhone models during an event at its Cupertino, Calif., headquarters. The move comes as the company tries to fend off Samsung and other competitors that want to challenge Apple in the competitive smartphone market. The lower-cost iPhone 5C is expected to help boost sales in China and other areas where people don't have as much money to spend on new gadgets as they do in the U.S. and Europe.
Research firm Gartner Inc. estimates that Apple had a 14.4 percent share of the world's smartphone market in 2Q of this year, No. 2 behind Samsung's 31.7 percent.