The strategic mistake: Ignoring Iran’s indispensable global leverage
Al Ries and Jack Trout are considered America’s foremost marketing strategists, where their seven solo- and co-authored books are bestsellers. Three of their books became standard readings for my senior-level Marketing Strategy students when I taught at the University of Northern Iowa (UNI). All seven of their books were thoroughly discussed when teaching Marketing Management for UNI’s MBA program in Hong Kong. If President Trump, Pete Hegseth and their military advisors had consulted even one of Ries and Trout’s bestselling books, the Iranian war might have been avoided. Let me ...