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Financial Aid Awareness Month: Why our community must rethink access to college

Every February, we celebrate Financial Aid Awareness Month with tips on the types of financial aid students can use to pay for school and the tools needed to navigate financial aid. Those lessons matter. But if we stop there, we miss a more complicated truth: many students are not struggling because they lack discipline–they lack the time and resources needed to thrive in education.

For parents and community members in Marshalltown, the question is not whether our young people can succeed in college. The question is whether they have access to the knowledge, resources, and pathways that make success possible.

Financial aid is more than filing the Free Application for Federal Student Aid (FAFSA). It is about learning to navigate complex, bureaucratic, and often intimidating systems. The language of higher education — FAFSA, SAI, Cost of Attendance, grants, loans, scholarships, verification–can feel like a foreign code. Families without generational experience in college are expected to decode it alone. When they can’t, students quietly walk away from opportunities they earned, not because they lack ability, but because the process feels impossible.

This is a systemic barrier, not a personal failure.

Financial aid exists to open doors, yet many eligible students never receive the full support available to them. Some miss deadlines because they didn’t know they existed. Others assume college is unaffordable without ever exploring grants or scholarships. Still others borrow more than necessary because no one explained their options. These patterns repeat across communities like ours, quietly shaping who gets to move forward and who gets left behind.

But systems can be navigated — and rewritten — when communities choose to act.

Parents play a powerful role not by having all the answers, but by asking questions, seeking information, and encouraging students to explore every available financial aid opportunity. Community members, schools, churches, employers, and organizations can become bridges of knowledge, normalizing conversations about college costs, financial aid, and smart educational choices.

One of the most practical ways to reduce financial barriers is to rethink where students begin their college journey.

Marshalltown Community College is not a “backup plan.” It is a strategic launchpad. With affordable tuition, robust academic programs, and individualized support, MCC allows students to start college without drowning in debt. Students can earn transferable credits, build confidence, and clarify career goals — all while keeping costs manageable. For families concerned about affordability, MCC represents not a compromise, but a wise investment.

When students start locally, they stay connected to their community while building credentials that open doors beyond it. That combination of access, affordability, and ambition is exactly what equitable education should look like.

Financial Aid Awareness Month invites us to expand our knowledge of financial aid options. It is not just about dollars and cents; it is about power and possibility. When families understand financial aid, when communities challenge hidden barriers, and when students are guided toward smart starting points like Marshalltown Community College, the narrative changes.

College stops being a distant dream and becomes a reachable reality.

And that is not just good for students, it is essential for the future of our community.

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Rachael Koehler is the Associate Director of Financial Aid at Marshalltown Community College.

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